{"product_id":"9780007256525","title":"Predictably Irrational: The Hidden Forces that Shape Our Decisions","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003ePredictably Irrational: The Hidden Forces that Shape Our Decisions\u003c\/h1\u003e\n\u003ch2\u003eAriely, Dan\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhy do smart people make irrational decisions every day?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhy do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003ePerfect for fans of Economics, Business, Finance \u0026amp; Law, Popular Science.\u003c\/p\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 304 pages · Hardcover\u003c\/li\u003e\n\u003cli\u003eBy Ariely, Dan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780007256525\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Ariely, Dan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 304\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 3 March 2008\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRating:\u003c\/strong\u003e 4.00 (2 reviews)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\u003cp\u003eAriely, Dan and Dan Ariely\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/books.google.co.uk\/books?id=hSoqPwAACAAJ\u0026amp;dq=isbn:9780007256525\u0026amp;hl=\u0026amp;source=gbs_api\" rel=\"nofollow noopener\" target=\"_blank\"\u003eMore about this book\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-reviews\"\u003e\n\u003ch3\u003eReviews\u003c\/h3\u003e\n\u003cp\u003eAverage rating: 4.00\/5 · 2 reviews\u003c\/p\u003e\n\u003cblockquote\u003eAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HarperCollins","offers":[{"title":"New","offer_id":53312849117448,"sku":"9780007256525-NewItem","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_85417fbd461281f81c1621840fd44881.jpg?v=1771063883","url":"https:\/\/www.azbooks.co.uk\/products\/9780007256525","provider":"AZ Books","version":"1.0","type":"link"}