{"product_id":"9780091906924","title":"The Business General: Transform your business using seven secrets of military success","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003eThe Business General: Transform your business using seven secrets of military success\u003c\/h1\u003e\n\u003ch2\u003eTom, Deborah\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBusiness leaders know they need to engage their workforce more in strategy; they know several of their senior players do not model the culture change they want to see; they know parts of the business are not aligned but, up until now, there has been no cohesive way of managing that change.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBusiness leaders know they need to engage their workforce more in strategy; they know several of their senior players do not model the culture change they want to see; they know parts of the business are not aligned but, up until now, there has been no cohesive way of managing that change. The Business General offers a brand new concept in business leadership for all levels of management, from CEO to team supervisor. For the first time, leading management consultant Deborah Tom and military chief Brigadier Richard Barrons reveal the secrets of modern military success. The Business General answers questions such as: - Why is it that leaders are respected and followed in military and not in industry? - Why is it that strategy fails? - How should a business address poor morale and engagement? - How can a global firm become 'one firm'? This book will enable every leader to feel empowered, take command of their situation and lead their people and their business to success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 400 pages · Paperback\u003c\/li\u003e\n\u003cli\u003eBy Tom, Deborah\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780091906924\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Tom, Deborah\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 400\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20 April 2006\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\u003cp\u003eTom, Deborah and Deborah Tom and Richard Barrons · Publisher: Vermillion\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/books.google.co.uk\/books?id=9lxboTR1DnoC\u0026amp;dq=isbn:9780091906924\u0026amp;hl=\u0026amp;source=gbs_api\" rel=\"nofollow noopener\" target=\"_blank\"\u003eMore about this book\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-reviews\"\u003e\n\u003ch3\u003eReviews\u003c\/h3\u003e\n\u003cblockquote\u003e- How can a global firm become \u0026amp;#39;one firm\u0026amp;#39;? This book will enable every leader to feel empowered, take command of their situation and lead their people and their business to success.\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Vermilion","offers":[{"title":"New","offer_id":54267196047624,"sku":"9780091906924-NewItem","price":72.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_bf987e408a064aa8079dd2bb90e4f76d.jpg?v=1774024814","url":"https:\/\/www.azbooks.co.uk\/products\/9780091906924","provider":"AZ Books","version":"1.0","type":"link"}