{"product_id":"9780130156846","title":"Marketing Management: Millennium Edition: International Edition","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003eMarketing Management: Millennium Edition: International Edition\u003c\/h1\u003e\n\u003ch2\u003eKotler, Philip T.\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThis classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For undergraduate\/graduate courses in Marketing Management. *A millennium theme throughout shows how the World Wide Web and e-commerce are dramatically altering the marketing landscape: 21st Century sections in key chapters, along with 'Marketing for the Millennium' boxes, exercises, and margin notes. *Expanded Direct and On-line Marketing chapter: Includes revised coverage of electronic business; e-commerce; the on-line consumer; methods of conducting on-line marketing; and its advantages\/disadvantages. *'Focus on Technology' exercises: Uses real organizations and real Internet Websites\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003ePerfect for fans of Management Science, Business, Finance \u0026amp; Law, Management, Sales \u0026amp; Marketing, Business Development \u0026amp; Entrepreneurship Books, Education Studies \u0026amp; Teaching Resources.\u003c\/p\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 784 pages · Paperback\u003c\/li\u003e\n\u003cli\u003eBy Kotler, Philip T.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780130156846\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kotler, Philip T.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 784\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 1 July 1999\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\u003cp\u003eKotler, Philip T. and Philip Kotler\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/books.google.co.uk\/books?id=msSsQgAACAAJ\u0026amp;dq=isbn:9780130156846\u0026amp;hl=\u0026amp;source=gbs_api\" rel=\"nofollow noopener\" target=\"_blank\"\u003eMore about this book\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-reviews\"\u003e\n\u003ch3\u003eReviews\u003c\/h3\u003e\n\u003cblockquote\u003eThis classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing.\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pearson","offers":[{"title":"New","offer_id":53310855151880,"sku":"9780130156846-NewItem","price":65.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_6520e440a2347a497942fc2741a1defd.jpg?v=1771018051","url":"https:\/\/www.azbooks.co.uk\/products\/9780130156846","provider":"AZ Books","version":"1.0","type":"link"}