{"product_id":"9780273657910","title":"Principles of Marketing","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003ePrinciples of Marketing\u003c\/h1\u003e\n\u003ch2\u003eBrassington, Dr Frances\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThis third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003ePerfect for fans of Books Global Store, Arborist Merchandising Root, Self Service, Special Features Stores, Regular Stores, Web Marketing.\u003c\/p\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 1164 pages · Paperback\u003c\/li\u003e\n\u003cli\u003eBy Brassington, Dr Frances\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780273657910\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Brassington, Dr Frances\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 1164\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 3 December 2002\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\u003cp\u003eBrassington, Dr Frances and Frances Brassington and Stephen Pettitt · Publisher: Financial Times\/Prentice Hall\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/books.google.co.uk\/books?id=LviJQgAACAAJ\u0026amp;dq=isbn:9780273657910\u0026amp;hl=\u0026amp;source=gbs_api\" rel=\"nofollow noopener\" target=\"_blank\"\u003eMore about this book\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-reviews\"\u003e\n\u003ch3\u003eReviews\u003c\/h3\u003e\n\u003cblockquote\u003eThis third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Financial Times\/ Prentice Hall","offers":[{"title":"New","offer_id":53309721510152,"sku":"9780273657910-NewItem","price":42.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_d380365bdefe1984136c52e77d3d6cb7.jpg?v=1770998709","url":"https:\/\/www.azbooks.co.uk\/products\/9780273657910","provider":"AZ Books","version":"1.0","type":"link"}