{"product_id":"9780470844243","title":"The Art and Science of Interpreting Market Research Evidence","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003eThe Art and Science of Interpreting Market Research Evidence\u003c\/h1\u003e\n\u003ch2\u003eSmith, D. V. L.\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. \"This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research.\" Virginia Valentine, Semiotic Solutions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003ePerfect for fans of Managers Guides to Computing, Business, Finance \u0026amp; Law, ECommerce.\u003c\/p\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 256 pages · Hardcover\u003c\/li\u003e\n\u003cli\u003eBy Smith, D. V. L.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780470844243\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Smith, D. V. L.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 1 April 2004\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Used – Like New\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRating:\u003c\/strong\u003e 0.00\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\u003cp\u003eSmith, D. V. L. and D. V. L Smith and D. V. L. Smith and J. H. Fletcher · Publisher: John Wiley \u0026amp; Sons\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/books.google.co.uk\/books?id=HPcJAQAAMAAJ\u0026amp;dq=isbn:9780470844243\u0026amp;hl=\u0026amp;source=gbs_api\" rel=\"nofollow noopener\" target=\"_blank\"\u003eMore about this book\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-reviews\"\u003e\n\u003ch3\u003eReviews\u003c\/h3\u003e\n\u003cp\u003eAverage rating: 0.00\/5 · 0 reviews\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Used – Like New","offer_id":53335609540872,"sku":"9780470844243-UsedLikeNew","price":37.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_a43794d97405804f1e1653cbf15a346b.jpg?v=1771319289","url":"https:\/\/www.azbooks.co.uk\/products\/9780470844243","provider":"AZ Books","version":"1.0","type":"link"}