{"product_id":"9780471154433","title":"Do–It–Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business S.)","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003eDo–It–Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business S.)\u003c\/h1\u003e\n\u003ch2\u003eHahn, Fred E.\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHow to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, \u0026amp; Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 384 pages · Paperback\u003c\/li\u003e\n\u003cli\u003eBy Hahn, Fred E.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780471154433\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Hahn, Fred E.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 384\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 25 April 1997\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\u003cp\u003eHahn, Fred E. and Fred E. Hahn and Kenneth G. Mangun · Publisher: Wiley\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/books.google.co.uk\/books?id=yQ61QgAACAAJ\u0026amp;dq=isbn:9780471154433\u0026amp;hl=\u0026amp;source=gbs_api\" rel=\"nofollow noopener\" target=\"_blank\"\u003eMore about this book\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-reviews\"\u003e\n\u003ch3\u003eReviews\u003c\/h3\u003e\n\u003cblockquote\u003eFind the right medium for your message—and your budget with Praise for the First Edition \u0026amp;quot;Mr. Hahn\u0026amp;#39;s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book.\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"New","offer_id":53624654102792,"sku":"9780471154433-NewItem","price":66.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_8b8e671f7b027df23f5565883480930a.jpg?v=1773431532","url":"https:\/\/www.azbooks.co.uk\/products\/9780471154433","provider":"AZ Books","version":"1.0","type":"link"}