{"product_id":"9780471242093","title":"Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003eEating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)\u003c\/h1\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780471242093\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 304\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 27 June 1999\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Used – Like New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Used – Like New","offer_id":58104818204936,"sku":"9780471242093-UsedLikeNew","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_e583d2cd6c7dc3ec133a135d5a1d625d.jpg?v=1782580457","url":"https:\/\/www.azbooks.co.uk\/products\/9780471242093","provider":"AZ Books","version":"1.0","type":"link"}