{"product_id":"9780593070093","title":"Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003eCreativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar\u003c\/h1\u003e\n\u003ch2\u003eCatmull, Ed\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCreativity, Inc.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCreativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”http:\/\/www.randomhouse.com\/book\/216369\/creativity-inc-by-ed-catmull-and-amy-wallace\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 496 pages · Hardcover\u003c\/li\u003e\n\u003cli\u003eBy Catmull, Ed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780593070093\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Catmull, Ed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 496\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 8 April 2014\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Used – Like New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\u003cp\u003eCatmull, Ed and Ed Catmull and Amy Wallace · Publisher: Random House\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/books.google.co.uk\/books?id=Wq7PBQAAQBAJ\u0026amp;dq=isbn:9780593070093\u0026amp;hl=\u0026amp;source=gbs_api\" rel=\"nofollow noopener\" target=\"_blank\"\u003eMore about this book\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-reviews\"\u003e\n\u003ch3\u003eReviews\u003c\/h3\u003e\n\u003cblockquote\u003eNow, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admiredâe\u0026amp;quot;and so profitable.\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bantam","offers":[{"title":"Used – Like New","offer_id":57651095896328,"sku":"9780593070093-UsedLikeNew","price":21.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_61100ec8b7e93cc7c501eaa47a3fc21a.jpg?v=1776951306","url":"https:\/\/www.azbooks.co.uk\/products\/9780593070093","provider":"AZ Books","version":"1.0","type":"link"}