{"product_id":"9780670919536","title":"The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003eThe Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership\u003c\/h1\u003e\n\u003ch2\u003eKaufman, Josh\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTrue leaders aren't made by business schools.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTrue leaders aren't made by business schools. They make themselves Getting a MBA degree has become difficult to justify not just because of the large price tag but also because of the growing impracticality. Even the elites like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations than about how business really works. For ten years, Josh Kaufman's The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time. He shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA explains- - The Iron Law of the Market- Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets - The 12 Forms of Value- Products and services are only two of the twelve ways you can create value for your customers - Option Fatigue- Why consumers are more likely to buy something when faced with three options rather than thirty - Entropy- Why focusing too heavily on creating new products and systems is a great way to go out of business With The Personal MBA, you will avoid years of pointless group work, unhelpful financial models and daunting student loans. Instead, you will have gained the skills and tools necessary to take your place among today's business leaders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 496 pages · Paperback\u003c\/li\u003e\n\u003cli\u003eBy Kaufman, Josh\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780670919536\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kaufman, Josh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 496\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 6 September 2012\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Used – Very Good\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRating:\u003c\/strong\u003e 4.50 (2 reviews)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\u003cp\u003eKaufman, Josh and Josh Kaufman · Publisher: Penguin UK\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/books.google.co.uk\/books?id=SQ-eeSFqtGoC\u0026amp;dq=isbn:9780670919536\u0026amp;hl=\u0026amp;source=gbs_api\" rel=\"nofollow noopener\" target=\"_blank\"\u003eMore about this book\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-reviews\"\u003e\n\u003ch3\u003eReviews\u003c\/h3\u003e\n\u003cp\u003eAverage rating: 4.50\/5 · 2 reviews\u003c\/p\u003e\n\u003cblockquote\u003eFor ten years, Josh Kaufman\u0026amp;#39;s The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time.\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penguin","offers":[{"title":"Used – Very Good","offer_id":54156204376328,"sku":"9780670919536-UsedVeryGood","price":4.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_6e43e588c89491e5cf16f72596bf426d.jpg?v=1773929226","url":"https:\/\/www.azbooks.co.uk\/products\/9780670919536","provider":"AZ Books","version":"1.0","type":"link"}