{"product_id":"9780671033101","title":"Selling the Wheel: Choosing the Best Way to Sell for You and Your Company","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003eSelling the Wheel: Choosing the Best Way to Sell for You and Your Company\u003c\/h1\u003e\n\u003ch2\u003eCox, Jeff\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOnce upon a time, there was a guy named Max.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOnce upon a time, there was a guy named Max. One night, Max has a brilliant idea. He set to work and after years of trial and error, he invents the Wheel. But how can he sell it? Human beings have been getting along very well without the Wheel for thousands of years and when Max tries to sell them the Wheel they laugh. Max refuses to give up, and with the help of Ozzie the Oracle, Max and his wife Minnie discover each of four essential selling styles: Closer, Wizard, Builder and Captain \u0026amp; Crew. Each style is suited to a different type of salesperson and matched to what customers value the most at a particular phase of the market's development. In the end the Wheel is more than the product used as an example in the story; it is also a symbol of market cycle. As the market evolves, then so also must selling style and strategy change. There is no right way - and no one company can be all things to all customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003ePerfect for fans of Call Centre Management, Business, Finance \u0026amp; Law, Management, Sales \u0026amp; Marketing, Business Development \u0026amp; Entrepreneurship Books.\u003c\/p\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 256 pages · Paperback\u003c\/li\u003e\n\u003cli\u003eBy Cox, Jeff\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780671033101\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Cox, Jeff\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 8 May 2001\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\u003cp\u003eCox, Jeff and Jeff Cox and Howard Stevens\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/books.google.co.uk\/books?id=V4NAPgAACAAJ\u0026amp;dq=isbn:9780671033101\u0026amp;hl=\u0026amp;source=gbs_api\" rel=\"nofollow noopener\" target=\"_blank\"\u003eMore about this book\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-reviews\"\u003e\n\u003ch3\u003eReviews\u003c\/h3\u003e\n\u003cblockquote\u003eIn the end the Wheel is more than the product used as an example in the story; it is also a symbol of market cycle. As the market evolves, then so also must selling style and strategy change.\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pocket Books","offers":[{"title":"New","offer_id":53310408753416,"sku":"9780671033101-NewItem","price":24.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_8556e6627ac860b738b902840b1ca679.jpg?v=1771009629","url":"https:\/\/www.azbooks.co.uk\/products\/9780671033101","provider":"AZ Books","version":"1.0","type":"link"}