{"product_id":"9780749469900","title":"The 30 Day MBA: Your Fast Track Guide to Business Success","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003eThe 30 Day MBA: Your Fast Track Guide to Business Success\u003c\/h1\u003e\n\u003ch2\u003eBarrow, Colin\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDrawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDrawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80\/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003ePerfect for fans of Management Science, Business, Finance \u0026amp; Law, Management, MBA Reference \u0026amp; Education, Test Preparation for Young Adults, Study \u0026amp; Learning Skills for Educational Students.\u003c\/p\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 336 pages · Paperback\u003c\/li\u003e\n\u003cli\u003eBy Barrow, Colin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780749469900\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Barrow, Colin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 336\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 3 August 2013\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\u003cp\u003eBarrow, Colin and Colin Barrow\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/books.google.co.uk\/books?id=3c8jlwEACAAJ\u0026amp;dq=isbn:9780749469900\u0026amp;hl=\u0026amp;source=gbs_api\" rel=\"nofollow noopener\" target=\"_blank\"\u003eMore about this book\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kogan Page","offers":[{"title":"New","offer_id":53309129097480,"sku":"9780749469900-NewItem","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_7e198d54e7410682e7b8110ba750082d.jpg?v=1770990690","url":"https:\/\/www.azbooks.co.uk\/products\/9780749469900","provider":"AZ Books","version":"1.0","type":"link"}