{"product_id":"9781473653665","title":"The Greatest: What Sport Teaches Us About Achieving Success","description":"\u003cdiv class=\"product-copy\"\u003e\n\u003ch1\u003eThe Greatest: What Sport Teaches Us About Achieving Success\u003c\/h1\u003e\n\u003ch2\u003eSyed, Matthew\u003c\/h2\u003e\n\u003cdiv class=\"book-description\"\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat can Roger Federer teach us about the secret of longevity?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat can Roger Federer teach us about the secret of longevity? What do the All Blacks have in common with improvised jazz musicians? What can cognitive neuroscientists tell us about what happens to the brains of sportspeople when they perform? And why did Johan Cruyff believe that beauty was more important than winning? Matthew Syed, the 'Sports Journalist of the Year 2016', answers these questions and more in a fascinating, wide-ranging and provocative book about the mental game of sport. How do we become the best that we can be, as individuals, teams and as organisations? Sport, with its innate sense of drama, its competitive edge, its psychological pressures, its sense of morality and its illusive quest for perfection, provides the answers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-highlights\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to enjoy: 304 pages · Paperback\u003c\/li\u003e\n\u003cli\u003eBy Syed, Matthew\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-details\"\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781473653665\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Syed, Matthew\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 304\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 21 September 2017\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Used – Like New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"book-about\"\u003e\n\u003ch3\u003eAbout the author\u003c\/h3\u003e\n\u003cp\u003eSyed, Matthew\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"John Murray","offers":[{"title":"Used – Like New","offer_id":53631847989512,"sku":"9781473653665-UsedLikeNew","price":14.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/5297\/7928\/files\/standardized_9574bf3fc85aca5755981f36c6c232a9.jpg?v=1773436266","url":"https:\/\/www.azbooks.co.uk\/products\/9781473653665","provider":"AZ Books","version":"1.0","type":"link"}