Predictably Irrational: The Hidden Forces that Shape Our Decisions
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Predictably Irrational: The Hidden Forces that Shape Our Decisions

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Book Details

Predictably Irrational: The Hidden Forces that Shape Our Decisions

Ariely, Dan

Summary

Why do smart people make irrational decisions every day?

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Perfect for fans of Economics, Business, Finance & Law, Popular Science.

Highlights

  • Easy to enjoy: 304 pages Β· Hardcover
  • By Ariely, Dan

Details

  • ISBN: 9780007256525
  • Author: Ariely, Dan
  • Format: Hardcover
  • Pages: 304
  • Language: English
  • Publication date: 3 March 2008
  • Condition: New
  • Rating: 4.00 (2 reviews)

About the authors

Ariely, Dan and Dan Ariely

More about this book

Reviews

Average rating: 4.00/5 Β· 2 reviews

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.