Book Details
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Ariely, Dan
Summary
Why do smart people make irrational decisions every day?
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Highlights
- Easy to enjoy: 353 pages · Paperback
- By Ariely, Dan
Details
- ISBN: 9780007256532
- Author: Ariely, Dan
- Format: Paperback
- Pages: 353
- Language: English
- Publication date: 1 June 2009
- Condition: Used – Good
Reviews
Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
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