Essentials of Marketing
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Essentials of Marketing

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Book Details

Essentials of Marketing

Lancaster, Geoff

Summary

This text has been updated in line with changes in the marketing environment.

This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.

Perfect for fans of Call Centre Management, Business, Finance & Law, Management.

Highlights

  • Easy to enjoy: 456 pages · Paperback
  • By Lancaster, Geoff

Details

  • ISBN: 9780077094379
  • Author: Lancaster, Geoff
  • Format: Paperback
  • Pages: 456
  • Language: English
  • Publication date: 1 November 1998
  • Condition: Used – Good

About the authors

Lancaster, Geoff and Geoffrey Lancaster and Lester Massingham

More about this book

Reviews

This text has been updated in line with changes in the marketing environment.

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