Consumer Behaviour
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Consumer Behaviour

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Book Details

Consumer Behaviour

Mowen, John C.

Summary

Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

Perfect for fans of Advertising, Business, Finance & Law, Sales & Marketing, Market Research, Advertising Books, Business Development & Entrepreneurship Books.

Highlights

  • Easy to enjoy: 800 pages · Hardcover
  • By Mowen, John C.

Details

  • ISBN: 9780137371150
  • Author: Mowen, John C.
  • Format: Hardcover
  • Pages: 800
  • Language: English
  • Publication date: 1 January 1998
  • Condition: New

About the authors

Mowen, John C. and John C. Mowen and Michael Minor · Publisher: Prentice Hall

More about this book

Reviews

Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

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