Book Details
Principles of Marketing: European Edition
Kotler, Philip
Summary
Principles of Marketing, Third European Edition provides an introduction to modern marketing.
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Perfect for fans of Advertising, Business, Finance & Law, Sales & Marketing.
Highlights
- Easy to enjoy: 888 pages · Paperback
- By Kotler, Philip
Details
- ISBN: 9780273646624
- Author: Kotler, Philip
- Format: Paperback
- Pages: 888
- Language: English
- Publication date: 6 July 2001
- Condition: New
About the authors
Kotler, Philip and Philip Kotler · Publisher: Financial Times/Prentice Hall
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