Book Details
Principles of Marketing
Brassington, Dr Frances
Summary
This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline.
This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
Perfect for fans of Books Global Store, Arborist Merchandising Root, Self Service, Special Features Stores, Regular Stores, Web Marketing.
Highlights
- Easy to enjoy: 1164 pages · Paperback
- By Brassington, Dr Frances
Details
- ISBN: 9780273657910
- Author: Brassington, Dr Frances
- Format: Paperback
- Pages: 1164
- Language: English
- Publication date: 3 December 2002
- Condition: New
About the authors
Brassington, Dr Frances and Frances Brassington and Stephen Pettitt · Publisher: Financial Times/Prentice Hall
Reviews
This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
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