Book Details
Brand Success: How the World's Top 100 Brands Thrive and Survive
Haig, Matt
Summary
Brand success equals business success.
Brand success equals business success. To achieve this goal, Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, illuminating collection.
Perfect for fans of Advertising, Business, Finance & Law, Sales & Marketing, Advertising Books, Business Development & Entrepreneurship Books.
Highlights
- Easy to enjoy: 304 pages · Paperback
- By Haig, Matt
Details
- ISBN: 9780749462871
- Author: Haig, Matt
- Format: Paperback
- Pages: 304
- Language: English
- Publication date: 3 May 2011
- Condition: New
Reviews
Brand success equals business success. To achieve this goal, Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.
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