Summary

Written for the No Logo generation and the light green masses, this guide to ethical shopping reveals what's behind the glossy images of hundreds of consumer brands.

Written for the No Logo generation and the light green masses, this guide to ethical shopping reveals what's behind the glossy images of hundreds of consumer brands. It displays the ethical records of companies and ranks them exactly according to environmental, animal welfare and human rights records. Over 50 consumer product sections are examined in detail - everything from banks to butter. Which bank is really the most ethical with its investment policy? Is a Neff fridge better for the environment than an Indesit? Is a Dyson more or less ethical than an Electrolux? Which brand of tea is best in terms of human rights records? Is Colgate or Oral B more ethical in terms of animal testing? Norwich Union or Prudential for insurance? A pint of John Smith's or a pint of Tetley's? The information is backed up by solid research from The Ethical Consumer Research Association, an independent co-operative which has been the authority in this field since 1989.