Book Details
Principles of Marketing: European Edition
By Kotler, Philip
Book Description
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Book Details
- RRP: £51.24
- Format: paperback
- Edition: 3
- Pages: 888
- Language: english
- Publication Date: 06/07/2001
- Condition:
- ISBN: 9780273646624
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