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Collection: Advertising

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Buy 2 get 1 FREE

The Icarus Deception

Seth Godin

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Brand Admiration

C. Whan Park

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Why Do Smart People Make Such Stupid Mistakes?

Chris Merrington

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Visual Merchandising

Tony Morgan

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Digital Minds

Wsi

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The Craft of Copywriting

Alastair Crompton

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Consumer Behavior

John C. Mowen

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Advertising that Pulls Response

Graeme Mccorkell

Regular price £32.39

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It's Not How Good You Are, It's How Good You Want to Be

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Principles of Marketing

Philip Kotler

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